Dressing Paula
An urban aesthetic with a sense of style that is both timeless and contemporary. She knows what she wants, who she is, and she knows the power of and. She embraces and embodies strength and gracefulness, boldness and elegance, modernity and timelessness. She charts her own paths and marches to the beat of her own drum. She sees the world not in black and white, but in color. She greets the world with a smile, and she dares to say yes — yes to adventure, yes to colouring outside the lines, yes to trying something different, yes to life. Her clothing reflects her values — stylish and comfortable, trend-setting and classic, sophisticated and leisurely. People admire her style and want to know her secrets.
Views
620K
Comments
1,202
Reach
8,458
Saves
1,615
Average View Duration
30-45s
Engagement Rate
5.74%
The Cult wanted to do more with Dressing Paula's inspiring celebration of womanhood. So, we onboarded female creators with diverse body shapes and sizes, from different socioeconomic, cultural, and religious backgrounds – including hijabi and Indian creators – to compliment the client's initial idea of working exclusively with Chinese creators. We then guided the creators to create fashion and lifestyle content that incorporates the clothing into their everyday wardrobe, showcasing the versatility of Dressing Paula's pieces.
This step towards inclusivity has directly expanded Dressing Paula's audiences and reach beyond its usual community of customers.
An urban aesthetic with a sense of style that is both timeless and contemporary. She knows what she wants, who she is, and she knows the power of and. She embraces and embodies strength and gracefulness, boldness and elegance, modernity and timelessness. She charts her own paths and marches to the beat of her own drum. She sees the world not in black and white, but in color. She greets the world with a smile, and she dares to say yes — yes to adventure, yes to colouring outside the lines, yes to trying something different, yes to life. Her clothing reflects her values — stylish and comfortable, trend-setting and classic, sophisticated and leisurely. People admire her style and want to know her secrets.
Views
620K
Comments
1,202
Reach
8,458
Saves
1,615
Average View Duration
30-45s
Engagement Rate
5.74%
The Cult wanted to do more with Dressing Paula's inspiring celebration of womanhood. So, we onboarded female creators with diverse body shapes and sizes, from different socioeconomic, cultural, and religious backgrounds – including hijabi and Indian creators – to compliment the client's initial idea of working exclusively with Chinese creators. We then guided the creators to create fashion and lifestyle content that incorporates the clothing into their everyday wardrobe, showcasing the versatility of Dressing Paula's pieces.
This step towards inclusivity has directly expanded Dressing Paula's audiences and reach beyond its usual community of customers.
An urban aesthetic with a sense of style that is both timeless and contemporary. She knows what she wants, who she is, and she knows the power of and. She embraces and embodies strength and gracefulness, boldness and elegance, modernity and timelessness. She charts her own paths and marches to the beat of her own drum. She sees the world not in black and white, but in color. She greets the world with a smile, and she dares to say yes — yes to adventure, yes to colouring outside the lines, yes to trying something different, yes to life. Her clothing reflects her values — stylish and comfortable, trend-setting and classic, sophisticated and leisurely. People admire her style and want to know her secrets.
Views
620K
Comments
1,202
Reach
8,458
Saves
1,615
Average View Duration
30-45s
Engagement Rate
5.74%
The Cult wanted to do more with Dressing Paula's inspiring celebration of womanhood. So, we onboarded female creators with diverse body shapes and sizes, from different socioeconomic, cultural, and religious backgrounds – including hijabi and Indian creators – to compliment the client's initial idea of working exclusively with Chinese creators. We then guided the creators to create fashion and lifestyle content that incorporates the clothing into their everyday wardrobe, showcasing the versatility of Dressing Paula's pieces.
This step towards inclusivity has directly expanded Dressing Paula's audiences and reach beyond its usual community of customers.
