NOIR Fine Dining
At Noir, Chef Ikhwan Rahman presents inventive tasting menus featuring modern cuisine with a touch of innovation, set in an expansive and theatrical setting. Guests can enjoy the experience of watching their dishes being crafted at the expansive open kitchen, seated at plush counters that surround it, and interact directly with the chef during their dining experience.
Views
1.3M
Comments
500
Reach
50K
Saves
38K
Average View Duration
15-25s
Engagement Rate
6.2%
As foodie content continues to grow, The Cult optimised NOIR's reach by exploring different social media platforms for this campaign. First, we onboarded popular foodies to create content about the restaurant's opening on Instagram to build hype. Then, we looked beyond the foodies and engaged lifestyle and travel creators to post content on TikTok, angling the restaurant as a hidden gem, must-visit restaurant for the young, cool, and savvy.
At Noir, Chef Ikhwan Rahman presents inventive tasting menus featuring modern cuisine with a touch of innovation, set in an expansive and theatrical setting. Guests can enjoy the experience of watching their dishes being crafted at the expansive open kitchen, seated at plush counters that surround it, and interact directly with the chef during their dining experience.
Views
1.3M
Comments
500
Reach
50K
Saves
38K
Average View Duration
15-25s
Engagement Rate
6.2%
As foodie content continues to grow, The Cult optimised NOIR's reach by exploring different social media platforms for this campaign. First, we onboarded popular foodies to create content about the restaurant's opening on Instagram to build hype. Then, we looked beyond the foodies and engaged lifestyle and travel creators to post content on TikTok, angling the restaurant as a hidden gem, must-visit restaurant for the young, cool, and savvy.
At Noir, Chef Ikhwan Rahman presents inventive tasting menus featuring modern cuisine with a touch of innovation, set in an expansive and theatrical setting. Guests can enjoy the experience of watching their dishes being crafted at the expansive open kitchen, seated at plush counters that surround it, and interact directly with the chef during their dining experience.
Views
1.3M
Comments
500
Reach
50K
Saves
38K
Average View Duration
15-25s
Engagement Rate
6.2%
As foodie content continues to grow, The Cult optimised NOIR's reach by exploring different social media platforms for this campaign. First, we onboarded popular foodies to create content about the restaurant's opening on Instagram to build hype. Then, we looked beyond the foodies and engaged lifestyle and travel creators to post content on TikTok, angling the restaurant as a hidden gem, must-visit restaurant for the young, cool, and savvy.
