REXPERIENCE

Brand Overview

REXPERIENCE (RXP.KL) is an immersive digital art space in REXKL — in the heart of Kuala Lumpur. By reimagining the former REX CINEMA that once stood as the art and culture centre of downtown KL, REXPERIENCE merges the past's rich tapestry with new and cutting-edge digital art forms, that welcome all into the world of art.

Performance

Views

940K

Comments

400

Reach

24K

Saves

35K

Average View Duration

15-20s

Engagement Rate

9.05%

Cult's Approach

Nothing is more indie and cool than going to an art exhibition at REXKL. So, to capture the essence of the exhibition and location, The Cult sought out lifestyle creators with an artistic flair to create a weekend guide/date idea type of content – framing the exhibition as an IFYKYK activity to pique curiousity and drive foot traffic.

The campaign was also largerly ran on TikTok to reach the client's target audience of gen z and young millennial consumers.