The Body Shop
When The Body Shop first opened its doors in 1976, it was a little green-painted shop in the streets of Brighton, England. Its approach to beauty was radically different to the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Products and beauty rituals made for every body, that made women feel good in their skin – never promising to make them look like someone else.
Views
143,112
Comments
211
Reach
4,089
Saves
182
Average View Duration
20-30s
Engagement Rate
3.60%
With skincare all the rave right now, The Cult wanted to position The Body Shop's Vitamin C serum and moisturiser as a holy grail product for skincare enthusiasts through trends. At the same time, the client has requested to include clips of the 'Vitamin C-Apple test' across all content for consistency and credibility.
So, The Cult blended the two by getting male and female skincare creators to create trendy content such as GRWM, skincare ASMR, and product tests featuring the 'Vitamin C-Apple test' whilst also maintaining the 'clean girl' aesthetic that the skincae community loves.
When The Body Shop first opened its doors in 1976, it was a little green-painted shop in the streets of Brighton, England. Its approach to beauty was radically different to the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Products and beauty rituals made for every body, that made women feel good in their skin – never promising to make them look like someone else.
Views
143,112
Comments
211
Reach
4,089
Saves
182
Average View Duration
20-30s
Engagement Rate
3.60%
With skincare all the rave right now, The Cult wanted to position The Body Shop's Vitamin C serum and moisturiser as a holy grail product for skincare enthusiasts through trends. At the same time, the client has requested to include clips of the 'Vitamin C-Apple test' across all content for consistency and credibility.
So, The Cult blended the two by getting male and female skincare creators to create trendy content such as GRWM, skincare ASMR, and product tests featuring the 'Vitamin C-Apple test' whilst also maintaining the 'clean girl' aesthetic that the skincae community loves.
When The Body Shop first opened its doors in 1976, it was a little green-painted shop in the streets of Brighton, England. Its approach to beauty was radically different to the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Products and beauty rituals made for every body, that made women feel good in their skin – never promising to make them look like someone else.
Views
143,112
Comments
211
Reach
4,089
Saves
182
Average View Duration
20-30s
Engagement Rate
3.60%
With skincare all the rave right now, The Cult wanted to position The Body Shop's Vitamin C serum and moisturiser as a holy grail product for skincare enthusiasts through trends. At the same time, the client has requested to include clips of the 'Vitamin C-Apple test' across all content for consistency and credibility.
So, The Cult blended the two by getting male and female skincare creators to create trendy content such as GRWM, skincare ASMR, and product tests featuring the 'Vitamin C-Apple test' whilst also maintaining the 'clean girl' aesthetic that the skincae community loves.
