Flint Roastery & Cafe

Brand Overview

FLINT Roastery & Café offers a unique and elevated dining experience serving both innovative Western and heritage cuisine with artisanal craftsmanship. Their mission is to be a community hub for coffee enthusiast by emphasising placemaking, showcasing artisanal products and craftmanship, and fostering community building.

Performance

Views

550K

Comments

250

Reach

56K

Saves

23K

Average View Duration

20-30s

Engagement Rate

8.69%

Cult's Approach

Searching for places to eat on Google is dead; foodies are flocking to TikTok for restaurant recs.

Taking this shift into account, The Cult has suggested to engage lifestyle and foodie creators, and to run the campaign largely on TikTok to optimise reach. The Cult has also swapped the usual video content for image slides knowing that the platform's algorithm is favouring images over videos.

To frame Flint as a hangout spot, The Cult suggested diverse videos angles including date night spot, cafe to try, and meeting spot.