Lenskart
Lenskart is the top e-commerce marketplace for eyewear. With its omni-channel strategy, it has completely transformed the nation's eyewear market by offering a variety of bargains to every consumer, from an ever-increasing number of offline storefronts located in key cities to an online store that ships worldwide.
Views
550K
Comments
500
Reach
15K
Saves
350
Average View Duration
10-20s
Engagement Rate
5.08%
With the rise of corporatecore and the office siren, eyewear has become the hottest accessory of the summer. So, The Cult gathered a diverse group of Gen Z and young millennial creators to create office-centric content, such as lookbooks and fit checks featuring Lenskart's eyewear.
To help Lenskart reach more audiences in Malaysia, the Cult went beyond fashion creators and engaged lifestyle creators too.
Lenskart is the top e-commerce marketplace for eyewear. With its omni-channel strategy, it has completely transformed the nation's eyewear market by offering a variety of bargains to every consumer, from an ever-increasing number of offline storefronts located in key cities to an online store that ships worldwide.
Views
550K
Comments
500
Reach
15K
Saves
350
Average View Duration
10-20s
Engagement Rate
5.08%
With the rise of corporatecore and the office siren, eyewear has become the hottest accessory of the summer. So, The Cult gathered a diverse group of Gen Z and young millennial creators to create office-centric content, such as lookbooks and fit checks featuring Lenskart's eyewear.
To help Lenskart reach more audiences in Malaysia, the Cult went beyond fashion creators and engaged lifestyle creators too.
Lenskart is the top e-commerce marketplace for eyewear. With its omni-channel strategy, it has completely transformed the nation's eyewear market by offering a variety of bargains to every consumer, from an ever-increasing number of offline storefronts located in key cities to an online store that ships worldwide.
Views
550K
Comments
500
Reach
15K
Saves
350
Average View Duration
10-20s
Engagement Rate
5.08%
With the rise of corporatecore and the office siren, eyewear has become the hottest accessory of the summer. So, The Cult gathered a diverse group of Gen Z and young millennial creators to create office-centric content, such as lookbooks and fit checks featuring Lenskart's eyewear.
To help Lenskart reach more audiences in Malaysia, the Cult went beyond fashion creators and engaged lifestyle creators too.
