PEJOY

Brand Overview

GLICO's Pejoy Biscuit Sticks are redefining the sweet treat. Filled with rich chocolate, matcha green tea cream, mint cream, and now, milk cream, these biscuit sticks make for the perfect downtime snack.

Performance

Views

80K

Comments

120

Reach

7K

Saves

150

Average View Duration

30-40s

Engagement Rate

11%

Cult's Approach

Juggling motherhood and a career is demanding work. In line with the client's vision, the central focus of this campaign is on the wellbeing of women. So, The Cult engaged female creators, from mothers to entrepeneurs and full-timers, to share how Pejoy has helped them wind down and relax. We experimented with different types of content, but the predominant angle for this campaign was 'Day In The Life'.