Suisen

Brand Overview

Suisen's mission is to embody the principles of Zen and Slow Beauty, encouraging a mindful and holistic approach to personal care. They believe in nurturing beauty from head to toe, from the inside out, and creating rituals that harmonises the body, mind, and spirit.

Performance

Views

72,833

Comments

147

Reach

-

Saves

42

Average View Duration

25-35s

Engagement Rate

76.19%

Cult's Approach

Centred around calmness and self-care, The Cult played into Suisen's ingenious 'Skincare For The Hair' concept by getting lifestyle and beauty creators to create content such as product reviews and hair care routine that is both relaxing and authentic. The Cult also got hijabi creators involved in the campaign to tap into a new group of consumers and expand Suisen's reach.