Beginner’s Guide to Content Monetisation

Content creation as an effective income source

Making money from content is the goal for most creators. Thecreator economy is thriving and businesses look to creators as a legitimate marketing avenue.

You don’t need tens of thousands of followers to get your slice of success. With how popular UGC is becoming, micro creators with 1,000 to 5,000 followers can effectively monetise their content.

The trick is to diversify your income streams. Ensure you have several ways to make money from your content, be it brand deals, affiliate programs, subscriptions, or offering your own services. Not putting your eggs in one basket ensures that you’re protected on a rainy day. This way, content creation can be a stable source of income for you.

Platform-specific monetisation tools

Every platform–from TikTok to YouTube–offers monetisation features. If you do it right, it could be a strong add-on to your income portfolio.

TikTok’s Creator Rewards program allows you to make a profit just by posting content as you usually would. The catch? The eligibility requirement is pretty tough–you’d need at least 10,000 followers and 100,000 views.

You could also benefit from TikTok Shop’s affiliate program. All you need is 1,000 followers, and you can get commissions from any product listed on your profile. Be strategic–include products that you mention or use a lot in your content, or that make sense to your niche.

YouTube’s Adsense is a quick way to monetise your platform, but you need to be strategic with it–you don’t want to push your followers away with ads.

Livestreams are another method to monetise your content. Every platform offers its own iteration of donations that could contribute to your overall income. However, it’s important to be consistent, and to keep in mind that livestreams take a lot of time and effort.

Offering digital products or services

Your content should hold value. This way, your audience would be willing to give you something more in return for your content. This is why it’s important for you to build your portfolio and establish a following before you begin monetising.

Once you’ve done that, you could reserve exclusive content for extra-loyal followers. This could be anything depending on your niche–design templates, workout plans, UGC tips, recipes and more.

You could sell this content on any platform, such as e-commerce sites like Etsy or even on the social media platform itself. Instagram’s Subscription feature lets you reserve exclusive content for followers who have paid a monthly fee–however, you’ll need 10,000 followers to use this tool.

Brand deals and partnerships

Brand deals and partnerships are the essence of content monetisation, and it’s how most creators start making money. Whether it’s a single campaign or a long-term partnership, this is where you can start raking in the $$. As a creator, you’ve probably been through it before: sliding in a brand’s DM with a pitch–only to get ghosted.

With Cult Creative, we’ll do the pursuing and wooing for you. On our platform, you can browse a personalised feed with brand deals tailored to your niche. Just take your pick, and we’ll handle the rest. Your media kit, metrics, invoices–and more–will be sorted by us–you just need to provide the information. After that, you’re free to create.

Since we’re talking money, here’s the best part: with CultCreative, you’re guaranteed to get paid within 30 days.