Your Guide to a Creator Portfolio

Why you need a portfolio

You’ve got the engaging content, and you’ve got the results–it’s time to show them off in your portfolio.

A strong portfolio is the key to establishing yourself as a credible content creator. It highlights your expertise and lets brands see if you’re a great match.

Our platform’s built-in Media Kit is a fuss-free, seamless way to display your highlighted works and metrics in one place. Just by linking your socials, you’ll have a portfolio built for you.

But if you’re considering a more customised feel, we’ve got you covered. Keep reading to learn how to create your portfolio.

Introducing yourself and your niche

Just like how your content needs great hooks, your portfolio needs a punchy (and professional) introduction of who you are as a creator–and most importantly, what you can do for brands that work with you.

This section includes your name, picture, and a brief summary of what services you offer and your specialty. Do you have a distinct editing style, or do you bring a touch of humor to every post? Now’s the time to say it.

It’s important to showcase your niche and unique selling proposition (USP) to ensure yourself as a standout creator.

Tip: Focus on your niche. It might be tempting to present yourself as a jack-of-all-trades, but that could indicate a lack of focus.

Highlighting your best campaign content

The work highlights section is the main event of your portfolio.

It not only demonstrates your expertise and creativity in creating content, but it also shows potential collaborators what you’re capable of achieving for them.

How do you begin curating your selection of work samples? Two words: be strategic. Take your time to choose content that best showcases your style, skills, and niche.

Organise your work by categories, like topics (your microniches, or areas related to your niche) or formats (reviews, unboxings, problem-and-solution format, DITLs, GRWMs, etc), to showcase your versatility.

Tip: Avoid including every campaign content you’ve made to make your portfolio seem meatier. Remember–quality over quantity.

Presenting your metrics

Metrics are the supporting act to your main event. By showcasing numbers, you’re reinforcing your credibility as a creator and it assures brands that you’re able to produce results.

Display your average engagement rate (our Media Kit does the calculations for you!), and highlight your reach and impressions numbers, as these are prioritised in brand campaigns.

Tip: Don’t forget your follower count–it’s important for collaborators to know how big your audience is.

Sharing reviews and testimonials

Reviews from past collaborators are the cherry on top. Testimonials about your creativity and professionalism are valuable, but reviews with measurable results are even better. For instance, a brand could mention a specific percentage increase in their conversion or CTR rates, credited to their collaboration with you.

Tip: For convenience and consistency, provide a template or a set of questions when asking for reviews from brands.

Customising your portfolio

Customising your portfolio is fun, but remember to keep it practical. Whether you’re hosting on a site or creating a deck, ensure that it has good readability and the visual branding, like colours and fonts, are consistent.

Tip: If you have good web design skills, host your portfolio on a site so you can show off your creativity.