The Cult wanted to do more with Dressing Paula's inspiring celebration of womanhood. So, we onboarded female creators with diverse body shapes and sizes, from different socioeconomic, cultural, and religious backgrounds – including hijabi and Indian creators – to compliment the client's initial idea of working exclusively with Chinese creators. We then guided the creators to create fashion and lifestyle content that incorporates the clothing into their everyday wardrobe, showcasing the versatility of Dressing Paula's pieces.

This step towards inclusivity has directly expanded Dressing Paula's audiences and reach beyond its usual community of customers.