With skincare all the rave right now, The Cult wanted to position The Body Shop's Vitamin C serum and moisturiser as a holy grail product for skincare enthusiasts through trends. At the same time, the client has requested to include clips of the 'Vitamin C-Apple test' across all content for consistency and credibility.

So, The Cult blended the two by getting male and female skincare creators to create trendy content such as GRWM, skincare ASMR, and product tests featuring the 'Vitamin C-Apple test' whilst also maintaining the 'clean girl' aesthetic that the skincae community loves.