Power of User-Generated Content for Businesses - Cult Creative

Hear us out: solely posting from a company account is not going to do your brand justice.

As social media continues to integrate itself into our daily lives and as businesses continue to utilise these platforms as a marketing medium, gone are the days of casual posting. Every post is now an opportunity to collaborate with your dream brand; an opportunity to make money.

This phenomenon has grown so much in popularity following the pandemic that it has carved itself its own slice of the global market aptly termed the “creator economy”. And with the younger generation of internet users hungry for a slice, this market is only going to keep on growing from here. Indeed, the creator economy in Asia Pacific alone has been predicted to break a staggering US$ 52.17 billion by 2030.

So, what exactly is the “creator economy”?

In short, the creator economy is a digital ecosystem where individuals create, distribute, and monetise their content on social media. The mechanics of monetisation differs from platform to platform, of course, but the principles are the same: you post a video and you get paid.

The most popular form of monetisation are brand deals and partnerships. It’s not hard to see why: creators get paid and a platform to boost their following, whilst businesses get to drive their engagements and sales by leveraging the creativity of these creators. Not to mention the pool of loyal followers they could market to! It’s a win-win solution.

Hence why Malaysian businesses need to start paying attention to the value of creator marketing. As the internet becomes oversaturated with content, competing for the attention of social media users will only get tougher and tougher. So, surviving on a company account alone is not going to cut it anymore.

Should businesses give up their company accounts then?

Absolutely not!

An official company account is still an important tool to prove the legitimacy of your business and to communicate with your consumers. Indeed, many online consumers continue to follow company social media accounts for the latest updates on product and promotions. However, it’s not enough for businesses to rely solely on their accounts if they want to standout in a sea of content.

What’s more, it’s been reported that the younger generation of consumers prefer taking recommendations from creators than they do brands. So, instead of competing with the creators, businesses should consider leveraging these talents to promote their brand.

Platforms like Cult Creative offer businesses creator marketing solutions that fit their budget and campaign needs. Book a call with us today to kickstart your creator marketing campaign!