How To: TikTok Creator Search Insights

TikTok is set on ensuring the best content on its platform reaches the right audiences. Creator Search Insights is a game-changing feature that provides creators with curated information on what people are searching for on TikTok, allowing you to create content that’s in demand.

What does it do?

The feature offers suggested topics based on your niche, content gaps, performance analytics, and more. It takes out a chunk of the legwork in content planning, making it easier to produce content your audience wants to see.

The benefits of TikTok Creator Search Insights

Creator Search Insights gathers all the data you need to create in-demand content in one place. It suggests topic ideas based on TikTok users’ searches and provides search analytics on posts you’ve made.

If you’re in the Creator Rewards Program, you should also know that your search value affects your content’s performance, as stated by TikTok. Basically, if you create content that people search for, your engagement will increase and you’ll get more opportunities to monetise your content.

How to use TikTok Creator Search Insights

Creator Search Insights is easily accessible. Just search “Creator Search Insights” on the TikTok app and tap View. You’ll see the dashboard and three tabs, Search analytics, Suggested and Trending.

Tapping on search analytics will show you the search popularity of all your posts. Once you start creating content with a topic from Creator Search Insights, you’ll see the stats under the Inspired Posts tab.

Under Suggested, there are two categories:

• Content gap: What users often search for, but aren’t found in most content
• Searches by followers: What your followers search–only available when you have more than 1000 followers

Under the Trending tab, you’ll find popular content that are subcategorised into Fashion, Food,Sports, Tourism, Gaming, and Science. This allows you to explore outside your niche–for example, you could find ways to tie your niche into any of the trending searches in other areas.

You can save topics by tapping the save icon. Your saves will be stored in a Favorites tab next to the search bar.

Making the best of Creator Search Insights

The Content gap tab is a great place to start. Browse through the searches and identify topics that relate to your niche. Searches with ▲ next to them indicate that they have rapidly risen in popularity.

After tapping on a search, you can view more information. Search popularityshows you the performance of posts in the search, and it also has demographic details like gender, age, and location.

Find out what kind of content is being produced by other creators in the Related videos tab–this is where inspiration strikes. The Explore more topics feature suggests related search topics. Choose one, and it’ll lead you to more suggested topics–this way, you’ll never run out of content ideas.

Tips and tricks

Keep these tips in mind to stay ahead. First, make sure you understand the metrics. In the Search analytics tab, tap the little Info icon and you’ll find information on what metrics Creator Search Insights uses and what they mean.

Creators who have used Creator Search Insights pointed out that posting directly from it allows for better post performance. To do so, choose a search topic, and tap the Create button. P/S: Don’t draft your post–record or upload and post it directly from the feature.