The Impact of Malaysian Creator Marketing on Brand Awareness

And just like that, we say au revoir to the hottest sporting event of the Summer. We will miss La Phryge, Snoop Dogg and his side quests, and cheering on our beloved athletes at the games.

But most of all, we would miss the carefree and chaotic content that came out of the Olympic Village – adieu Muffin Man, adieu Olympic Villa 😢👋 Not only have they enhanced our viewing experience with their unhinged videos, but they’ve also taught us a thing or two about the power of creator marketing.

So, in celebration of these sportfluencers, here are three things brands could learn from them about creator marketing.

COMMUNITY IS THE INTERNET’S HOTTEST CLUB

Some of the best performing Olympic content are the ones that give audiences a peek into their athletic world.

Videos like kit unboxings, food reviews, and room tours were well-received by viewers not only because they were insightful, but also because it made audiences feel like they were part of a community that is otherwise closed off to them.

Thus, bringing them closer to the athletes and event itself.

✨ Creative Suggestion ✨

Foster community by putting the spotlight on your work culture and employees a la Thinker Studios and Luxegen. Alternatively, you could collaborate with brand champions to produce content around the release of a new product or the launch of an exclusive event.

UNLOCK MARKETING SUCCESS WITH A KEY MESSAGE

Do you know the Muffin Man?

He’s a Norwegian swimmer who has recently gained fame for his unabashed love of the Olympic chocolate muffins. In fact, he’s posted so much about those muffins during his time at the games that other athletes and viewers think of him when they think of chocolate muffins.

So, if there is one thing we could learn from Henrik Christiansen (his real name) – other than the muffins are good – it’s that key messages are important for brand recall.

✨ Creative Suggestion ✨

Create content around a central character, joke, or even video format for your audiences to associate with to keep them coming back for more.

AUTHENTICITY WINS THE GAMES

Beyond the marketing tricks and creative strategies, audiences were drawn to Olympic content because of the athlete’s unbridled authenticity. It was refreshing to see these often serious personalities have a little bit of fun by doing something ordinary, like lip synching to a TikTok audio and fangirling over celebrities.

Beyond the marketing tricks and creative strategies, audiences were drawn to Olympic content because of the athlete’s unbridled authenticity. It was refreshing to see these often serious personalities have a little bit of fun by doing something ordinary, like lip synching to a TikTok audio and fangirling over celebrities.

Beyond the marketing tricks and creative strategies, audiences were drawn to Olympic content because of the athlete’s unbridled authenticity. It was refreshing to see these often serious personalities have a little bit of fun by doing something ordinary, like lip synching to a TikTok audio and fangirling over celebrities.

✨ Creative Suggestion ✨

Leverage your status and insight as an insider to produce casual and relatable content about your brand. People love hearing directly from founders, employees, and super fans – but remember to be yourself!

Here’s to more Olympic content in 2028!