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Here’s the short answer: people no longer want brands to simply sell to them.

By leveraging the influence and credibility of content creators or influencers to promote products or brands to their audience, brands have the unique opportunity to reach and engage with a highly targeted and receptive customer base. Why? Because the audience already has a connection with the creator, making their recommendations and endorsements more powerful and persuasive.

As consumers increasingly seek genuine and relatable experiences, influencer marketing allows brands to partner with creators who produce content that resonates with their target audience.

Key Reasons That Creator Marketing Works

It works because it taps into the authenticity and relatability of content creators.

UGC (user-generated content) type of content creates a seamless and organic experience for the audience, increasing consideration and purchase intent.

Here’s more proof of how it works:

1. Trust and credibility. Content creators have built trust and credibility with their audience, making their recommendations more reliable and influential.
2. Authenticity. Creator marketing allows brands to connect with consumers in a more authentic way, as content creators are seen as real people rather than traditional advertisements.
3. Audience engagement. Influencers have a direct line of communication with their audience and can engage with them in a more interactive and personalised manner, leading to increased engagement and loyalty.
4. Targeted reach. Content creators often have a niche or specific audience, allowing brands to reach and engage with a highly targeted group of consumers.
5. Expertise and authority. Influencers are often experts or knowledgeable in their niche, which adds credibility to the brand they endorse and increases consumer confidence in the product or service.

Get Started with Your Brand UGC Campaigns

To get started with creator marketing and run successful paid UGC campaigns, start with Cult Creative.

We’ve set it up so it’s easy for you as a brand to ditch the hassle that’s related to UGC and influencer marketing.

We’ll tap into our 10,000-strong creator base to find one that suits you best.

• Simply fill out a brief form and indicate the level of budget—and how many UGC videos you need.
• A Customer Success Manager will be in touch with you within a day to confirm the details of the brief.
• Discuss, lock it in and that’s it! Project commences and all you need to do is approve creators and content, while it gets posted and runs for you.

It’s really that simple!