Nothing is more indie and cool than going to an art exhibition at REXKL. So, to capture the essence of the exhibition and location, The Cult sought out lifestyle creators with an artistic flair to create a weekend guide/date idea type of content – framing the exhibition as an IFYKYK activity to pique curiousity and drive foot traffic.

The campaign was also largerly ran on TikTok to reach the client's target audience of gen z and young millennial consumers.